Niels “Shoe” Meulman is a super-talented graffiti artist and creative director from Amsterdam. His work is so good, I’m actually shocked that I haven’t seen it before. He has a new book out, called “Calligraffiti” that looks fantastic.
Patagonia decided to scrap their printed catalog and instead debuted an entirely online catalog yesterday. They’re certainly not the first company to do this. But it re-ignited a conversation I’ve been running in my head about the possibilities that interactivity bring to works that would traditionally be print-only. From the Kindle to the iPod to traditional browsers, the way that we tell a story or sell a product should never be the same.
Here’s a quick tutorial where I run through using the opacity mask in Illustrator to create transparent shadows that fade out to nothing. I can remember when I first started drawing in Illustrator it took longer than I care to admit before I realized that a gradient didn’t have to have two colors (ok, it does but it doesn’t have to appear that way).
I’m not sure what I was planning to do with this drawing. I’m pretty sure I was just drawing it for a screencast that I ended up not using. Anyway, I’m giving away the .ai file in the hopes that somebody has a use for it.
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