DesignBrawl » web

D.C. in White

craig — Fri, 26 Feb 2010 04:56:48 +0000

Audience

craig — Wed, 03 Feb 2010 02:15:05 +0000

This video is a summary of pretty much everything I’ve been into for the past two months.

Extraordinary Joe

craig — Sat, 30 Jan 2010 20:31:13 +0000

This is the second part in a series of beautiful videos on coffee making at Intelligentsia in Venice, California. Video by the Dept. of the Fourth Dimension.

The way everything is kept black & white except for the coffee is incredibly charming.

Thanks to Dan Cederholm for highlighting the first video in this series over at SimpleBits.

Two Thousand Ten

craig — Tue, 22 Dec 2009 21:41:01 +0000

Aina is the Hawaiian word for land and for me 2010 is a year of reconnecting to the earth. In 2009, we experienced a year filled with financial problems, political tensions and fear in the media… As a forest sometimes burns, new life regrows in its place. While we may have had a year of burning I feel like the soil we have to grow out of is fertile and full of growth.

-Mark Boulton

At least I think Mark Boulton wrote that on Colourlovers. I can’t seem to find it now, but I scribbled it on some paper and I like it more and more each day. I believe the quote was in reference to the color he chose as the color of 2010. Apparently, Pantone decided it’s turquoise.

Where Print & Interactive Collide

craig — Fri, 20 Nov 2009 20:42:20 +0000

Patagonia decided to scrap their printed catalog and instead debuted an entirely online catalog yesterday. They’re certainly not the first company to do this. But it re-ignited a conversation I’ve been running in my head about the possibilities that interactivity bring to works that would traditionally be print-only. From the Kindle to the iPod to traditional browsers, the way that we tell a story or sell a product should never be the same.

So, what’s the advantage? Some of them are obvious. Consider the Patagonia spread above for wetsuits: even though there’s tons of technical specs that need to be highlighted, they can be hidden until they’re needed — effectively allowing better spacing for the overall design.

And of course, there’s video. I realize this isn’t earth-shattering; most would argue it’s the way the internet is supposed to be. The difference here is that the web version isn’t a supplement to the printed version anymore. They’re one and the same.

But for me, the real potential in this way of thinking is with books. It’s one thing to have a company’s catalog that comes with additional views, information, and video. It’s a whole new ballgame to start thinking about the possibilities of interaction on a Kindle or similar device. Imagine a book that’s written with the intention of branching off into the 3rd dimension: certain words or sections are links for more information, or they take you to an alternate version of the part you’re reading.

Maybe there’s a link to a video. I envision a world where the book and the film adaptation are created and sold together as a single entity. They could weave in and out of each other seamlessly. Maybe you can choose to read through a section, watch it, or both. Think about it. It’s coming. It’s inevitable, and I can’t wait.

UPDATE February 16th 2010

Here’s almost exactly what I was talking about, courtesy of our friends at Adobe & Wired Magazine.